It might seem a bit of a random number for our hosts Buzzsprout to prompt us to celebrate, but having been involved with – er, ‘niche’ podcasts for a number of years (discussing animal welfare, wildlife crime, pesticide abuse, and taking aim at the shooting industry etc is hardly mainstream, right?) I can say with some certainty that while it will be nice when ‘Off the Leash’ is seeing at least 500 downloads each episode, after less than a month to see 750 downloads in total of our first four episodes is really gratifying.
Of course, it would mean less if listeners were telling us they hated the podcast or would never come back (curiosity would only get us so far, after all), but feedback has been really encouraging and we’re incredibly thankful to folks telling us on Twtter that they look forward to new episodes and to keep going. Also reading comments left on the website like “To hear your passionate comments inspires me“, “Love the podcast. Love the compassion for wildlife“, and “Another great episode, well done both of you, awesome listening!” is fantastic – so thankyou again.
Just to give fellow podcasters who may be struggling to find any audience at all, the following data which were pulled from Buzzsprout and collated by ‘The Podcast Host’ are illuminating:
If your new episode gets, within 7 days of its release:
- more than 26 downloads, you’re in the top 50% of podcasts.
- more than 72 downloads, you’re in the top 25% of podcasts.
- more than 231 downloads, you’re in the top 10% of podcasts.
- 30.3% of listening takes place on Apple Podcasts, with 26.4% on Spotify. Google Podcasts are a distant third at 2.7%.
- Mobile accounts for 88.8% of all podcast downloads, with 63.1% of those coming via the Apple iPhone.
- 51% of downloads come from the USA, with 6.8% from the UK, and 5.2% from Canada, more than 26 downloads, you’re in the top 50% of podcasts.
So – thanks to our listeners – we are comfortably within the top 25% (though that 500 downloads aim seems a bit further off having found these stats!). And going by the above if like us you’re UK-based, we can either be concerned that far fewer people here listen to podcasts or think of the massively untapped audience just waiting to find us.
It is clear though that most of us podcasters could do with a helping hand, which is why we want to work with other podcasters. And of course not everyone wants to run a podcast anyway, even if they do have something important to say – which is why we have offered to host audio from other people (see – A Community Bulletin Board?).
That idea seems to have been well-received too, so maybe there is a reason to celebrate after all, because it seems we’re on a roll…